Why Do People Give? The Role of Identity in Giving

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A conceptualized investment model of crowdfunding (2013, background): “Some examples of resources on the reasoning behind donations are Van Slyke and Brooks (2005), Vesterlund (2006) and Aaker and Akutsu (2009).”
Use does not wear ragged the fabric of friendship: Thinking of objects as alive makes people less willing to replace them (2010, background): “By changing the perceptions of a product, anthropomorphic cues may also make relational aspects of the self salient, allowing the product to fulfill identity based motives (e.g., Aaker & Akutsu, 2009; Shavitt, Torelli & Wong, 2009).”
Crowdfunding : Why People Are Motivated to Post and Fund Projects on Crowdfunding Platforms (2011, background): “Factors for giving include sympathy and empathy [24], guilt [25] , happiness [26] and identity [27].”
Social identity and signalling success factors in online crowdfunding (2016, background): “In crowdfunding, identity influences what people do and why they give (Gerber and Hui 2013), supporting efforts that are consistent with their identity and aspirations (Aaker and Akutsu 2009).”