The digitalization of retailing: an exploratory framework

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Digital transformation in business and management research: An overview of the current status quo (2022, background): “Hagberg et al. (2016) analyzed the digitalization of retailing by developing a conceptual framework that can be used to further delineate current transformations of the retailer-consumer interface.”
Creating brand engagement through in-store gamified customer experiences (2019, background): “Retailing is transforming rapidly due to digitalization (Hagberg et al., 2016), and news articles have reported that the threat of online shopping is creating a crisis among brick-and-mortar stores (e.”
How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use (2020, background): “Chatbots not only allow immediate conversations on websites, social media, or instant messaging apps at any place (Hagberg et al., 2016), but they also provide customized language mimicking human speech to improve user”