The effects of negative information transference in the celebrity endorsement relationship

By D. White, L. Goddard, Nick Wilbur. 2009

193 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/2216217ddf8db28daa85f3d70e74a8dbbdf885c3

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Citations in the corpus

Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014, background): “White, Goddard, and Wilbur (2009) demonstrated that consumers exposed to negative information about a celebrity endorser then viewed the advertised product more negatively.”
Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention? (2018, background): “IC between the celebrity and the product being advertised increases the brand recall and advertisement recall, while negative image of the celebrity can adversely affect brands being endorsed by that celebrity (White et al., 2009; Till & Shimp, 1998; Friedman & Friedman, 1979).”
Celebrity influences on consumer decision making: new insights and research directions (2019, background): “…there are risks in this process as celebrities’ transgressions may result in negative celebrities’ meanings being transferred towards the brand (Ambroise, Pantin-Sohier, Valette-Florence, & Albert, 2014; Campbell & Warren, 2012; White et al., 2009), which may result in substantial financial losses.”
Celebrity endorsements: a literature review and research agenda (2016, background): “…evaluations of brands endorsed by the celebrity (e.g., Bailey 2007; Edwards and La Ferle 2009; Fong and Wyer 2012; Till and Shimp 1998; Um 2013; White, Goddard, and Wilbur 2009), although there are studies that have failed to demonstrate a negative effect (e.g., Money, Shimp, and Sakano 2006).”
The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019, background): “In this vein, White, Goddard, and Wilbur (2009) point out that the celebrity endorser’s actions and inactions depending on how the “society” perceives it may or may not affect the consumer’s purchase intention.”
The value of celebrity endorsements: A stock market perspective (2011, background): “Simpson and Hertz Corporation (Erdogan 1999), and Kobe Bryant and several major companies, including McDonalds, Nike, Sprite, and Spalding (White et al. 2009), not to mention the most recent controversy involving Tiger Woods.”