J. Reast
Marketing · 2012
A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 12 citations into it
- Strategy and Management — 11 citations into it
Whom J. Reast trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from J. Reast's perspective
Ordered by how strongly the researchers J. Reast trusts endorse each paper. Same corpus, a different order for every researcher.
- Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- Consumer Perceptions of Compatibility in Cause-Related Marketing Messages
- Corporate Social Responsibility: a Theory of the Firm Perspective
- Corporate Social Responsibility and Resource-Based Perspectives
- Social identity as a useful perspective for self-concept–based consumer research
- Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
- When moderation is mediated and mediation is moderated. (Journal of Personality and Social Psychology)
- Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison
- Corporate Social Responsibility: An Empirical Investigation of U.S. Organizations
Their papers
- To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing (2012) — 259 citations