The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice

By Rosellina Ferraro, James R. Bettman, T. Chartrand. 2009

157 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/094f6ea558556a824f4572b27cb8b15a2b70d876