Between Two Brands: A Goal Fluency Account of Brand Evaluation

By Aparna A. Labroo, Angela Y. Lee. 2006

300 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d10040631026bd5fd0c1f0feb117605e12b5df3e

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Citations in the corpus

It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion (2009, methodology): “Our contention is that, when there is a consistency or fit between the information to be processed and the mental representational state of the individual, evaluations tend to be enhanced (e.g., Higgins et al. 2003; Labroo and Lee 2006).”
It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors (2011, background): “…highlight the positive consequences of engaging in a particular behavior) versus negatively (or loss) framed messages (i.e., that highlight the negative consequences if the behavior is not undertaken) (e.g., Block and Keller 1995; Maheswaran and MeyersLevy 1990; Shiv, Edell, and Payne 1997, 2004).”
A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “…can generate include a greater feeling of rightness or fit (Cesario et al., 2004; Higgins, 2005; see Cesario et al., 2008), familiarity or fluency (Labroo & Lee, 2006; Thompson & Hamilton, 2006), self-efficacy in attaining the advocated outcome (Han et al., 2016; Sherman et al., 2006; Bostrom et…”
Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation (2010, methodology): “In summary, prior research has focused on the negative effects of metacognitive difficulty (Labroo, Dhar, and Schwarz 2004; Labroo and Lee 2006; Novemsky et al. 2007; Shen, Jiang, and Adaval 2009).”
The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales (2013, background): “…the basic rinciples of processing fluency have also been usefully applied o the design of brand logos (Janiszewski and Meyvis 2001), dvertisements (Labroo and Lee 2006; Lee and Labroo 2004) nd processes in choice-set situations (Novemsky et al. 2007). hile the above referenced work has primarily…”
Extending Culturally Symbolic Brands: A Blessing or a Curse? (2012, unknown): “DOI: 10.1086/661081”