How Motivation, Opportunity, and Ability Impact Travelers' Social Media Involvement and Revisit Intention

186 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Social media in marketing: A review and analysis of the existing literature (2017, background): “Leung and Bai (2013) also indicated that the social media platforms (Facebook or Twitter) do not reflect any variations between users in the term motivation, opportunity and social media involvement, and customers’ willingness to keep visiting.”
Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry (2018, background): “The results of a study of Leung and Bai (2013) indicate that involvement with a social media page of a hotel positively influenced the intentions to revisit that particular social media page. Senders, Govers, and Neuts (2013) demonstrated that consumers’ attitude towards a Facebook page of a tour op”
Brand love is all around: loyalty behaviour, active and passive social media users (2020, background): “Empirical evidence has shown that travellers’ social media involvement positively impacts on their website revisit intention (Leung & Bai, 2013).”