H. Chang
Marketing · with Eckman · 2011–2019
A researcher in the Science corpus: 3 papers; trusts 4 researchers and is trusted by 4 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 40 citations into it; #3,150 of 6,289 by trust here, #3,003 by citations
- Gender Studies — 7 citations into it
- Social Psychology — 7 citations into it; #7,907 of 15,694 by trust here, #7,614 by citations
Whom H. Chang trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts H. Chang overall
- Sungpo Yi
- Arne Floh
- Gobinda Roy
- Tun-Min (Catherine) Jai
- Maria Madlberger
- Biplab Datta
- Lane T. Wakefield
Papers from H. Chang's perspective
Ordered by how strongly the researchers H. Chang trusts endorse each paper. Same corpus, a different order for every researcher.
- Testing Moderator and Mediator Effects in Counseling Psychology Research.
- Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
- Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions
- Stimulus-Organism-Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior
- Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidence
- Motion Picture-Induced Visual, Vocal and Celebrity Effects on Tourism Motivation: Stimulus Organism Response Model
- The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
- Satisfying shoppers’ psychological needs: From public market to cyber-mall
- Contrasts in multiple mediator models.
- A comparison of methods to test mediation and other intervening variable effects. (Psychological methods)
Their papers
- Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior (2011) — 487 citations
- The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior (2019) — 118 citations
- Moderating effects of situational characteristics on impulse buying (2014) — 179 citations