The Median Split: Robust, Refined, and Revived

By Dawn Iacobucci, Steven S. Posavac, Frank Kardes, Matthew J. Schneider, Deidre Popovich. 2015

433 citations recorded by the source corpus.

Subfields: Statistics and Probability

View Paper: https://www.semanticscholar.org/paper/6b8bb75f664a0574aab32681e1dc33aa51168592

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Yanmengqian Zhou
2. Lijiang Shen

Citations in the corpus

• Confirmation Bias and the Persistence of Misinformation on Climate Change (2021, methodology): “The variable was dichotomized (median split5) before entered into the multilevel models (Iacobucci et al., 2015).”