Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power

By G. McClelland, John G. Lynch, J. Irwin, Stephen A. Spiller, Gavan J. Fitzsimons. 2015

153 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Food Science, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/6b4311955dfb26623c08f4e58ee6b3c8d4b4e16c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Matthew J. Schneider
2. Deidre Popovich
3. Dawn Iacobucci
4. Frank Kardes
5. Steven S. Posavac

In Food Science

1. J. Lucke
2. Mike C. Parent

In General Decision Sciences

1. Steven S. Posavac
2. Frank Kardes

Citations in the corpus

• The Median Split: Robust, Refined, and Revived (2015, background): “At the same time, we can certainly accommodate this concern of McClelland et al.—not to the data generation stage of the program but to the data analysis stage of the program—and here we agree that it would be more conventional to, and we should have, simply taken the product the way they suggest. T”