Got to Get You into My Life

By J. K. Park, Deborah Roedder John. 2009

220 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/caac2692d5f01788bb31786f72ae3ea2556c50c2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Carol S. Dweck
2. M. Murphy

In Marketing

1. Carol S. Dweck
2. M. Murphy

In Sociology and Political Science

1. Carol S. Dweck
2. M. Murphy
3. E. Usher

Citations in the corpus

• Mindsets shape consumer behavior (2016, background): “For example, one study (Park & John, 2010) found that women with a fixed mindset perceived themselves to be better looking, more feminine, and more glamorous after using a Victoria's Secret shopping bag relative to a plain non-branded pink bag.”