Pricing: Making Profitable Decisions

By J. Hoseason. 2003

779 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/c051e9d00b748729dec24a90220278d00b59a752

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In Economics and Econometrics

Citations in the corpus

Market demand, green product innovation, and firm performance: evidence from Vietnam motorcycle industry (2013, positive): “Monroe (1990) points out that customers perceive value differently, thus their demands are diversified and heterogeneous.”
INVESTIGATING DIFFERENCES IN ANTECEDENTS TO VALUE BETWEEN FIRST‐TIME AND REPEAT FESTIVAL‐GOERS (2009, background): “Monroe (1990) referred to perceived value as an antecedent to repurchase intentions.”
Relationships Among Perceived Value, Satisfaction, and Loyalty: Community-Based Ecotourism in Korea (2017, background): “It is because behavior intentions were directly affected by overall perceived value rather than individual perceived value (Chen & Tsai, 2007b; Chen & Chen, 2010; Duman & Mattila, 2005; Gallarza & Saura, 2006; Monroe, 1990).”
Examining Antecedents and Consequences of Brand Personality in the Upper-Upscale Business Hotel Segment (2010, positive): “Perceived price can be viewed as consumers’ subjective judgments since they would rather rate price relative to a reference price (Monroe, 1990).”
Impact of perceived value on the satisfaction of supermarket customers: developing country perspective (2020, background): “Nonetheless, researchers argue that perceived value is a more complex construct than merely the trade-off between utility and price (Monroe, 1990).”
Incidental Prices and Their Effect on Willingness to Pay (2004, background): “Not only do prices of close substitutes affect demand for a good, but previous and present prices affect internal reference prices, or customers’ expectation of a reasonable price level (Monroe 1990).”
Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2012, background): “Thus, our study’s findings provide managerial support for decisions related to customer value-oriented pricing, price differentiation, and market segmentation (Monroe 2003).”
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations (2015, background): “Marketing actions (such as pricing) have been shown to have a significant influence on consumer experiences and purchase behavior (e.g., Monroe 1979).”
Market‐oriented value creation in service firms (2002, background): “compare perceived benefits and the perceived total costs (or sacrifice) of ownership (Monroe, 1991).”
Determinants of Restaurant Customers' Loyalty Intentions: A Mediating Effect of Relationship Quality (2008, background): “While researchers have described customer value a little differently in the consumer behavior and marketing literature, they generally agree that value is based on a tradeoff between the quality/benefits customers receive and customers' sacrifices to obtain such quality/benefits (Monroe, 1990 ; Oh,”
Customer perceived value in banking services (2006, background): “At a general level, perceived value is defined as a judgement or a valuation by the customer of the comparison between the benefits or utility obtained from a product, service or relationship, and the perceived sacrifices or costs (Zeithaml, 1988; Monroe, 1990; Lovelock, 1991; Gale, 1994; Bigné et a”
An examination of the role of service quality and perceived value in visitor attraction experience (2019, background): “Monroe (1990) found perceived value as a precursor to a person’s willingness to buy and as an outcome of perceived product quality and perceived sacrifice.”