Incidental Prices and Their Effect on Willingness to Pay

By Joseph C. Nunes, Peter Boatwright. 2004

235 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/f2bf64c279ea04bafd3b7a338fd4bd83dd5dd2e4

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Citations in the corpus

Modeling On-Line Art Auction Dynamics Using Functional Data Analysis (2006, background): “Nunes and Boatwright [22] found some order effects in automobile auctions.”
The "I Designed It Myself" Effect in Mass Customization (2010, methodology): “WTP was measured by means of incentive-compatible BDM auctions (Becker et al. 1964, Nunes and Boatwright 2004, Wang et al. 2007), which have proven to be a highly reliable and valid method of measuring consumers’ WTP for consumer goods (Wertenbroch and Skiera 2002).”
Content and process priming: A review ☆ (2014, unknown): “Nunes and Boatwright (2004) confirmed this possibility in a field experiment.”
Coherent Arbitrariness: On Value Uncertainty for Environmental Goods (2009, unknown): “Moreover, even for private goods traded in real markets, evidence suggests that anchoring via ‘‘incidental’’ information affects willingness to pay, implying an underlying uncertainty over the value of even common market-valued goods (Nunes and Boatwright 2004).”
The first time is the hardest: A test of ordering effects in choice experiments (2012, background): “…(1996) and Hanley et al. (2009) suggest that the speed of preference learning would be positively correlated with the level of experience with the good, and Nunes and Boatwright (2004) find some evidence that respondents also experience preference uncertainty over wellknown, common market goods.”
Definition, Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Research (2009, background): “…Mediati n of similarity of the extremely priced product with the one under consideratio , of exposure of the consumer to the extreme reference Nunes and Boatwright (2004) Influe ce of incidental price on WTP for a particular product BDM lottery in study 1 Vickrey aucti ns in study 2…”