Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

By Nicole Koschate-Fischer, Adamantios Diamantopoulos, Katharina Oldenkotte. 2012

362 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1b23f9fef32b6028a28e9b12e83afcb3b1178d23