Katharina Oldenkotte

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Katharina Oldenkotte trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Margaret C. Campbell

Papers from Katharina Oldenkotte's perspective

Ordered by how strongly the researchers Katharina Oldenkotte trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers
  2. Country‐of‐origin contingencies: Competing perspectives on product familiarity and product involvement
  3. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  4. Pricing: Making Profitable Decisions
  5. Consumer price sensitivity and price thresholds
  6. How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches
  7. Brand Familiarity and Advertising Repetition Effects
  8. An empirical comparison of methods for measuring consumers’ willingness to pay
  9. The impact of brand extensions on brand personality: experimental evidence
  10. Consumer animosity in the global value chain: The effect of international production shifts on willingness to purchase hybrid products

Their papers