Market‐oriented value creation in service firms

By Rod B. McNaughton, Phil Osborne, B. C. Imrie. 2002

129 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/32b3f0a9eaf82249ed95660563218e38dd6fa2e9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Aron O'Cass
2. Heesup Han
3. Sunghyup Sean Hyun
4. Holly A. Livingstone
5. Bálint Diószegi
6. Hakan Celik
7. Gianluca Carnabuci
8. A. Day

In Organizational Behavior and Human Resource Management

1. Aron O'Cass
2. Heesup Han
3. Sunghyup Sean Hyun

Citations in the corpus

• Implementing competitive strategies: the role of responsive and proactive market orientations (2010, background): “A fundamental objective of marketing strategy research is to examine and better understand how firms develop and sustain competitive advantage, and how this leads to better firm performance outcomes ( McNaughton et al. , 2002”