The Economics of Consumer Knowledge

By Brian T. Ratchford. 2001

258 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/bde368623ffc4974706072fc3d177fa0bd440754

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Citations in the corpus

Travelers’ Prior Knowledge and its Impact on their Information Search Behavior (2004, background): “The information stored in a consumer’s long-term memory forms his or her (prior) knowledge about the product class (Ratchford, 2001).”
Price Knowledge in Household Demand for Utility Services (2005, background): “And, knowledge as a form of human capital has been evaluated for some types of household purchasing decisions (e.g., Sexton and Sexton 1987; Ratchford 2001).”
Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online (2012, background): “According to theories about the economics of consumer behavior, consumers will specialize around activities that receive investments in human capital, and this translates into higher demand for the factors allowing those activities (Celsi, Rose, and Leigh 1993; Ratchford 2001).”
A Model of Consumer Choice of the Internet as an Information Source (2001, background): “Those who are forward-looking are most likely to make the effort to obtain Internet information-acquisition skills [11].”
The Value of Privacy Assurance: An Exploratory Field Experiment (2007, background): “This may make the tasks more acceptable to consumers (Alba and Hutchinson 1987; Ratchford 2001).”
Insights and New Directions from Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research (2012, methodology): “Priem (2007) used the household production model (Ratchford, 2001; Stigler & Becker, 1977), in which consumers interact with products or services to “produce” their own utility, to illustrate complementary approaches through which firms could directly increase “consumer benefit experienced” in novel”
Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing (2011, background): “More generally, learning from consumption is one example of a broader set of consumption dynamics implied by a human capital model (Ratchford 2001).”
The consumer production journey: marketing to consumers as co-producers in the sharing economy (2018, background): “…topics such as consumers’ use of retail formats (Betancourt and Gautschi 1990), the impact of new electrical household appliances on female labor force participation (Greenwood et al. 2005), and consumers’ accumulation of product and consumption knowledge (Luo et al. 2013; Ratchford 2001).”
A Consumer Perspective on Value Creation (2007, methodology): “production" alternative to the customary, prefer ence-based segmentation approaches for ex plaining consumer behavior (Becker, 1993; Ratchford, 2001; Stigler & Becker, 1977).”