Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing

By Pradeep Chintagunta, Harikesh S. Nair. 2011

105 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Solmaria Halleck Vega
2. Tobias Ruttenauer

In Management Science and Operations Research

1. Solmaria Halleck Vega

In Marketing

1. Solmaria Halleck Vega

Citations in the corpus

• The Slx Model (2015, background): “27For details on demand models derived from an underlying theory of consumer utility maximization see, e.g., Chung (1994) and Chintagunta and Nair (2011).”