Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online
By Daniele Scarpi. 2012
189 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d03f27311a01a4c1c26160e4f28c768df5be3a7e
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In Sociology and Political Science
Citations in the corpus
- Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience (2014, background): “This assertion is consistent with previous research about the positive effects of higher experience in shopping online on the shopping activity [60] and on the creation of positive attitudes toward the channel [61].”