Corporate social responsibility and customer loyalty: exploring the role of identification, satisfaction and type of company

By Andrea Pérez, I. Rodríguez del Bosque. 2015

289 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/5d4612ced4593103e06d1b756bd485288e9fd87b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. Mohammad Nurunnabi
2. Jaffar Abbas
3. Jaffar Aman
4. S. Bano

In Strategy and Management

1. Mohammad Nurunnabi
2. Jaffar Abbas
3. S. Bano

Citations in the corpus

• Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective (2019, unknown): “Moreover, a strong record of CSR creates a favorable context that significantly enhances customers' evaluation of and attitudes toward the firm (Perez & Bosque, 2015).”
• The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Firms’ Operating in Multan, Pakistan (2019, methodology): “Previous studies have indicated more excellent support on this concept and have reported that practicing CSR had a significant effect on customer satisfaction [12,49,139,141,144].”