Business Models: A Discovery Driven Approach
By Rita Gunther McGrath. 2010
1,182 citations recorded by the source corpus.
Subfields: Management Information Systems, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/b9f5205df58691b7964dad01cd7951f712d1765d
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management Information Systems
- L. Melin
- Leona Achtenhagen
- Lucia Naldi
- Nicolai Etienne Fabian
- Lorenzo Massa
- Philip Stiles
- Agnes Asemokha
- Jackson Musona
In Strategy and Management
- Joost Rietveld
- Chander K. Velu
- Yadong Luo
- Raphael Amit
- Peter J. Buckley
- Stephen Tallman
- Mario Richter
- Harry Bouwman
Citations in the corpus
- Creating and capturing value from freemium business models: A demand-side perspective (2018, background): “Freemium has become widespread in many markets and is often mentioned as a key example of how the Internet changed the way firms do business (Amit and Han, 2017; Mahadevan, 2000; McGrath, 2010; Teece, 2010).”
- The business model: Theoretical roots, recent developments, and future research (2010, background): “IESE Business School-University of Navarra - 25 Third, many scholars include organizational activities, performed either by a focal firm or by any of its suppliers, partners, or customers, as part of their conceptualizations (McGrath, 2010; Teece, 2010; Zott & Amit, 2010).”
- Business model innovation for sustainable energy: how German municipal utilities invest in offshore wind energy (2013, background): “This is especially important since scholars underline the importance of trial and error for successful business model innovation (Sosna et al., 2010; McGrath, 2010).”
- Demand-side strategy and business models: Putting value creation for consumers center stage (2017, background): “Therefore, each contributes to bringing the consumer back into the strategy literature (e.g., Demil et al., 2015; McGrath, 2010; Priem et al., 2013).”
- Managing decision-making and cannibalization for parallel business models (2013, background): “The literature on business model innovation emphasizes the advantages of replicating a business model, the benefits of experimentation, the need for ambidexterity and the importance of the leadership of senior management in effecting such transformations (Dunford, Palmer and Benveniste, 2010; McGrat”