Demand-side strategy and business models: Putting value creation for consumers center stage

By Richard L. Priem, Matthias Wenzel, Jochen Koch. 2017

157 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6f9f86262a5df3c0b2e8d0ccd93a4b7e58be46eb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Joost Rietveld

In Strategy and Management

1. Joost Rietveld

Citations in the corpus

• Creating and capturing value from freemium business models: A demand-side perspective (2018, methodology): “A second contribution of the paper is that it bridges the literatures on business models and demand-side perspectives (Priem et al., 2017).”