Cultural Distance and Psychic Distance: Two Peas in a Pod?

By Carlos M. P. Sousa, F. Bradley. 2006

510 citations recorded by the source corpus.

Subfields: Communication, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b5c6b370e7df3cbe2978d1fe671bb60d2c7148b0

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Citations in the corpus

The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009, background): “Intentions, expectations, and interpretations are important.”
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms (2009, methodology): “In our paper we adopt the definition suggested by Sousa and Bradley (2006; 2008b) who argue that psychic distance refers to the individual’s perception of the differences between the home country and the foreign country in terms of economic development, climatic conditions, lifestyles, consumer…”
Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks (2008, background): “Although this assumption has received some support (Sousa and Bradley, 2006), it has also been suggested that individual experiences and relationships can enable the firm to overcome market barriers such as cultural differences (Johanson and Vahlne, 2003).”
Organizational Cultural Intelligence: Dynamic Capability Perspective (2010, background): “…in the achievement and maintenance of a firm’s competitive advantage in crosscultural environments, culture remains one of the most significant factors (Kogut & Singh, 1988; Markus & Kitayama, 1991; Sousa & Bradley, 2006; Soutar, Lee, & Ng, 2007; Triandis, 1989; Yeniyurt & Townsend, 2003).”
The Antecedents of Psychic Distance (2010, background): “The greater the cultural distance between the home and the host country, the more difficult it will be both to obtain and to accurately interpret available information about a foreign market (Eriksson, Majkgard and Sharma, 2000; Sousa and Bradley, 2006).”
Paths to foreign markets: Does distance to market affect firm internationalisation? (2007, background): “(Psychic distance results from factors affecting the flow of information to the individual whereas cultural distance results from factors affecting the flow of information to the group or country (Sousa & Bradley, 2006).”
Does psychic distance moderate the market size–entry sequence relationship? (2008, background): “Consequently, the Kogut and Singh index remains the measure du jour for many studies measuring cultural distance (e.g., Dow, 2000; Gripsrud & Benito, 2005; Mitra & Golder, 2002; Sousa & Bradley, 2006).”
Entrepreneurial decision-making in internationalization: Propositions from mid-size firms (2008, background): “In a re-think and debate of the concept Sousa and Bradley (2006) argue that while the ‘psychic’ distance concept is related to culture it is fundamentally different as the former is concerned with the individual’s personal psyche and the latter a result of broader external cultural values…”
The PD scale: a measure of psychic distance and its impact on international marketing strategy (2011, methodology): “This argument, however, contradicts recent research by Sousa and Bradley (2006) who report that both concepts are “conceptually different and that the methods used to measure both concepts must necessarily be different as well” (p. 60).”