Psychic distance, marketing strategy and performance in export ventures of Brazilian firms

By Carlos M. P. Sousa, Jorge Lengler. 2009

117 citations recorded by the source corpus.

Subfields: Business and International Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/be9b53b9dcd92f04881c5d358457a7abe446bba8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Luis Filipe Lages
2. Carlos M. P. Sousa

In Strategy and Management

1. Carlos M. P. Sousa
2. Xinming He
3. Jieke Chen
4. Luis Filipe Lages
5. F. Losada
6. E. Ruzo
7. Jorge Lengler
8. F. Bradley

Citations in the corpus

• The PD scale: a measure of psychic distance and its impact on international marketing strategy (2011, background): “This is consistent with previous studies (e.g. Sousa and Lengler, 2009), which found a positive relationship between standardization in marketing programs and similarities between any two countries.”
• The determinants of export performance: a review of the literature 2006-2014 (2016, background): “The differences between home country and exporting country in terms of the institutional environment, culture, and customer characteristics drive the deployment of strategic adaptation (Katsikeas et al., 2006, Sousa and Lengler, 2009, Brouthers et al., 2013).”
• The Key Role of Managers’ Values in Exporting: Influence on Customer Responsiveness and Export Performance (2010, result): “Though surprising, this finding is consistent with previous results reported by Evans and Mavondo (2002), Evans, Mavondo, and Bridson (2008), O’Grady and Lane (1996), and Sousa and Lengler (2009). These authors argue that firms entering psychologically distant markets are likely to perceive a higher”