Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory

By May Oo Lwin, M. Morrin, Aradhna Krishna. 2010

110 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/d1e66b7f03ff06c2f64b53b89cb5393117bbd0c8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Tatiana S. Sokolova
2. Luca Cian
3. Michael L. Lowe
4. Kelly L. Haws

Citations in the corpus

• The power of sensory marketing in advertising (2016, background): “Lwin, Morrin, and Krishna [26] extended the scent literature, testing for the effects of smell on memory within the advertising domain.”
• Sounds Big: The Effects of Acoustic Pitch on Product Perceptions (2017, background): “In fact, information presented in a nonvisual sensorymodality, such as smell, can actually serve to increase visualization and recall (Lwin, Morrin, and Krishna 2010).”