Understanding Why Consumers Don't Skip Pre-Roll Video Ads

By C. Campbell, Frauke Mattison Thompson, Pamela E. Grimm, Karen Robson. 2017

102 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/de4cabc2b0046e6da22f569ee0beb56873e4c2ab

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Mariea Grubbs Hoy
2. Nathaniel J. Evans
3. C. Childers

In Marketing

1. Mariea Grubbs Hoy
2. Nathaniel J. Evans
3. C. Childers

In Sociology and Political Science

1. Mariea Grubbs Hoy
2. Nathaniel J. Evans
3. C. Childers
4. Bartosz W. Wojdynski

Citations in the corpus

• Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos (2018, background): “Second, pre- roll ads are likely to be recognized as advertising (Campbell et al. 2017).”