Colour appeal in website design within and across cultures: A multi-method evaluation

By Dianne Cyr, Milena M. Head, Hector Larios. Int. J. Hum. Comput. Stud., 2010

544 citations recorded by the source corpus.

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Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage (2018, background): “In the literature review, it has been shown that trust plays a crucial role in stimulating online purchases (Wang et al., 2016; Cyr et al., 2010; Quelch and Klein, 1996).”
Facets of visual aesthetics (2010, methodology): “Colorfulness Wide agreement exists concerning the unique effect of colors and their composition on aesthetic appraisal in general (Arnheim, 1974; Kawabata and Zeki, 2004; Martindale and Moore, 1988; Solso, 2003) and with respect to the design of websites in particular (Cyr et al., 2010; Hall and Han”
Predicting users' first impressions of website aesthetics with a quantification of perceived visual complexity and colorfulness (2013, background): “One of the most notable features to invoke an emotional reaction is color [21, 5, 25, 8].”
On the Use of Neuropyhsiological Tools in IS Research: Developing a Research Agenda for NeuroIS (2012, background): “In addition, Cyr et al. (2010), showed that website color appeal differentially affects trust and satisfaction across different cultures.”