More than Words: On the Importance of Picture–Text Congruence in the Online Environment

By T.J.L. (Thomas) van Rompay, Peter W. de Vries, Xaviera G. Van Venrooij. 2010

131 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/db999821c2126c9166df9ce59d6b39aba982862d

How researchers see this paper

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In Experimental and Cognitive Psychology

1. Yixia Sun
2. Wan Yang
3. Yuansi Hou

In Marketing

1. Yixia Sun
2. Yuansi Hou
3. Wan Yang

In Social Psychology

1. Yixia Sun
2. Wan Yang
3. Yuansi Hou

Citations in the corpus

• Do pictures help? The effects of pictures and food names on menu evaluations (2017, methodology): “For example, Van Rompay et al. (2010) manipulated the pictures provided on hotel booking websites as either easy-to-integrate or difficult-to-integrate, and their results demonstrate that the fluent integration of pictures and verbal information determines the positive effect of adding a picture to…”