Hemant Patwardhan

Marketing · 2006–2011

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 20 citations into it; #3,561 of 6,289 by trust here, #2,280 by citations
• Organizational Behavior and Human Resource Management — 8 citations into it; #5,297 of 8,741 by trust here, #3,852 by citations
• Sociology and Political Science — 8 citations into it; #13,315 of 22,756 by trust here, #7,579 by citations

Whom Hemant Patwardhan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. M. Holbrook

Who trusts Hemant Patwardhan overall

1. Marc Fetscherin
2. Liezl-Marié van der Westhuizen

Papers from Hemant Patwardhan's perspective

Ordered by how strongly the researchers Hemant Patwardhan trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2. What's in and What's Out: Questions on the Boundaries of the Attitude Construct
3. How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
4. Social relationships: the nature and function of relational schemas
5. Multivariate Data Analysis (Technometrics)
6. A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (Psychology Review)
7. When Good Brands Do Bad
8. A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment
9. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
10. PSYCHOLOGY OF PREFERENCES

Their papers

• Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006) — 497 citations
• Brand romance: a complementary approach to explain emotional attachment toward brands (2011) — 169 citations