Drivers of consumer–brand identification

By Nicola E. Stokburger‐Sauer, S. Ratneshwar, Sankar Sen. 2012

835 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0474a969929a7fc3b38c8f673b2487a17855af6b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. R. Rather
2. Mário Augusto
3. Pedro Torres
4. Urška Tuškej
5. K. Podnar
6. Vikas Kumar
7. L. Wu
8. S. H. Parrey

In Organizational Behavior and Human Resource Management

1. R. Rather
2. Mário Augusto
3. Pedro Torres
4. Sebastian Zenker
5. Urška Tuškej
6. K. Podnar
7. Vikas Kumar
8. Sibylle Petersen

In Sociology and Political Science

1. R. Rather
2. Mário Augusto
3. Pedro Torres
4. Amit Bhattacharjee
5. Sebastian Zenker
6. Sibylle Petersen
7. Urška Tuškej
8. K. Podnar

Citations in the corpus

• How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019, neutral): “For instance, definitions of both concepts focus on the ideas of ‘oneness’ and brand-self overlap (Belk 1988; Escalas and Bettman 2003; Stokburger-Sauer et al. 2012).”