A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
By Chris Janiszewski, Hayden Noel, Alan G. Sawyer. 2003
305 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing
View Paper: https://www.semanticscholar.org/paper/a3e189b653f952346fd67bef169ef577d172e9a3
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Experimental and Cognitive Psychology
- D. Rohrer
- John T. Wixted
- D. Hardesty
- C. V. Rossi
- E. Vul
- Nicholas J. Cepeda
- Harold Pashler
- S. Schmidt
In Marketing
- Celso Augusto de Matos
- C. V. Rossi
- D. Hardesty
- Martin Eisend
- W. O. Bearden
- S. Schmidt
- Adam M. Grant
- Piyush Sharma
Citations in the corpus
- Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015, background): “…from the literature review on advertising repetition by Pechmann and Stewart (1988), the literature review on stimulus repetition by Harrison (1977), the metaanalysis on stimulus repetition by Bornstein (1989), and the meta-analysis on message spacing by Janiszewski, Noel, and Sawyer (2003).”
- Distributed practice in verbal recall tasks: A review and quantitative synthesis. (2006, methodology): “Janiszewski et al. (2003) performed the most extensive examination of distributed practice moderators to date; they focused on 97 articles from the verbal memory task literature.”
- Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings (2009, background): “level (Janiszewski et al. 2003).”
- Enhancing coaching skills and emotional intelligence through training (2007, background): “It has been found that short, repeated training sessions combined with feedback can be more effective than longer, but less frequent sessions ( Janiszewski et al. , 2003”
- Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008, methodology): “We selected the correlation coefficient r as the primary effect size metric because it is easier to interpret and is a scale-free measure, a common approach for meta-analytical review in the marketing literature (DelVecchio et al. 2006; Eisend 2006, 2004; Franke and Park 2006; Janiszewski et al. 20”