Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising

By S. Schmidt, Martin Eisend. 2015

293 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/0efb27ff9c4d863d7cb484162d652806e34ebeb7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Zhenping Zhang
2. J. Qi
3. Manyi Chen
4. Jiaqi Liu
5. Hong Wu

Citations in the corpus

• Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: Evidence from a Chinese Online Knowledge-Sharing Community (2019, background): “Opinion leader activity OL_Activityi,t The number of new knowledge posts shared by the opinion leader in group i on statistical day t [121]”