Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice

By Jonah A. Berger, Gráinne M. Fitzsimons. 2008

276 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/9f81b29feb0a5aa01fc26e936bf8f4bee5cd0766

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Citations in the corpus

(When) are religious people nicer? Religious salience and the “Sunday Effect” on pro-social behavior (2008, background): “Berger and Fitzsimons (2008), for example, show that increased exposure to images of dogs can lead to increased activation and accessibility of a related category, " cats " , and to more positive evaluations of the Puma brand of sneakers.”
Content and process priming: A review ☆ (2014, unknown): “Berger and Fitzsimons (2008) asked shoppers to list eight types of candy/chocolate and six types of soda on the day before Halloween.”
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “Also, the likelihood of the behaviour associated with a semantic construct will increase when the construct is even subtly activated (Berger and Fitzsimons, 2008; Sparrow and Wegner, 2006).”
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales (2010, background): “While review valence had a significant effect on the sales of books by established authors (B = 0.45, S.E. = 0.19, t = 2.38, p < .02) it had little effect on the sales of books by new authors (B = -0.07, S.E. = 0.18, p > .70).”
Brains and brands: Developing mutually informative research in neuroscience and marketing (2008, background): “Recently, in a series of noteworthy experiments, Berger and Fitzsimons (2008) revealed the compelling effect of the prominence of various concepts in the environment on brand preference and purchasing behavior.”
What Makes Online Content Viral? (2012, unknown): “…feel happier. sadness Other cues in the environment might also shape social trans mission by making certain topics more accessible (Berger and Fitzsimons 2008; Berger and Schwartz 2011; Nedun gadi 1990). tant In When the World Series is going on, for exam ple, people may be more likely to…”