Brains and brands: Developing mutually informative research in neuroscience and marketing

By Tyler K. Perrachione, J. Perrachione. 2008

99 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/4653a6c480ed5da14ef3c4c549115b842f4ac64f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. V. Fortunato

In Experimental and Cognitive Psychology

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. V. Fortunato

In Sensory Systems

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. V. Fortunato

Citations in the corpus

• A review of studies on neuromarketing: practical results, techniques, contributions and limitations (2014, methodology): “…“study of neuroimaging” (Eser et al., 2011 and Vecchiato et al., 2012), and “neuro-technology” (Murphy et al., 2008 and Fisher et al., 2010) to refer to neuromarketing (Perrachione & Perrachione, 2008; Green & Holbert, 2012; Javor et al., 2013; Orzán et al., 2012; Fugate, 2007 and Morin, 2011).”