The Impact of Brand Awareness on Consumer Purchase Intention : The Mediating Effect of Perceived Quality and Brand Loyalty

By Hsin-kuang Chi. 2009

389 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/5cc031eb59bd1393fd314c091b4ea6dd1a16609a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. S. Maria
2. D. Darma
3. Zarlish Shahid
4. Tommy Pusriadi
5. Y. P. Hakim
6. T. Hussain
7. Tanveer Abbas
8. M. Abrar

Citations in the corpus

• EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image (2017, background): “Consumer is becoming conscious about brand while making purchase decision (Chi, Yeh & Yang, 2009).”
• The Impact of Brand Awareness on the Consumersâ Purchase Intention (2017, background): “If the consumer knows well about his brand he will have more opportunities for buying and he will always make wise economic decision [9].”
• The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy (2019, background): “Research conducted by Chi et al. (2009), the study examines the impact of brand awareness on consumer buying interest and the influence of mediated perceptions of quality and brand loyalty to brand awareness and buying interest.”