Brand awareness in business markets: When is it related to firm performance?

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EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image (2017, background): “Brand awareness from business aspect is defined as “the ability of the decision maker in organizational buying centers to recognize or recall a brand” (Homburg et al., 2010).”
Generating brand awareness in Online Social Networks (2015, background): “In the B2C context, brand awareness refers to the capacity of decision-makers to distinguish or recall a brand (Homburg, Klarmann, & Schmitt, 2010).”
Does enterprise social media use promote employee creativity and well-being? (2021, methodology): “…we first used confirmatory factor analysis (CFA) to analyze the measurement model and assess the reliability and validity of the data before proceeding to study the structural path to test the proposed hypotheses (Cheah, Memon, Richard, Ting, & Cham, 2020; Homburg, Klarmann & Schmitt, 2010).”
IMC antecedents and the consequences of planned brand identity in higher education (2017, result): “These findings confirm previous studies that have examined the constructs of brand awareness (Delgado-Ballester et al., 2012; Homburg et al., 2010; Radder and Huang, 2008) and brand image (Knox and Freeman, 2006; Lee et al.”