Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness

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The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing (2021, background): “Prior research studies find that there exists a close association between attitude and purchase intention, and brand awareness has been proved to be an important precedent of purchase intention (Aaker, 2009; Keller, 1993; Laroche et al., 1996; Lu et al., 2014).”
The impact of live video streaming on online purchase intention (2020, background): “The effectiveness of a marketing strategy may differ for experience and search products (Bae & Lee, 2011; Lu et al., 2014; Zhang & Tran, 2011).”
Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction (2020, neutral): “Prior studies (e.g., Lu et al., 2014; Das, 2014; Dabbous & Barakat, 2020) show that brand awareness influences consumer decision-making for a product.”
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “When an influencer is financially motivated, consumers assume that the sponsored post typically has more positive information about the brand, whereas an influencer who received free products will likely be perceived as less biased (Lu, Chang, and Chang 2014).”