Gender Role Portrayals in Indian Television Ads

By Mallika Das. 2011

79 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Sciences & Humanities

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. R. Collins
2. Vinodkumar Prabhakaran

In Marketing

1. R. Collins
2. Vinodkumar Prabhakaran

In Social Sciences & Humanities

1. R. Collins
2. Shachi Dave
3. Partha P. Talukdar
4. Vinodkumar Prabhakaran
5. Sunipa Dev
6. Shaily Bhatt

Citations in the corpus

• Re-contextualizing Fairness in NLP: The Case of India (2022, background): “and stereotypes in India vary from the West (Sethi and Allen, 1984; Leingpibul and Mehta, 2006) and so do their potrayal in media (Griffin et al., 1994; Khairullah and Khairullah, 2009; Das, 2011).”
• Content Analysis of Gender Roles in Media: Where Are We Now and Where Should We Go? (2011, background): “Das (2010) finds that the percentage of women versus men shown in Indian television advertising is not dramatically discrepant (women were far less likely to appear in voice-overs for the ads, however).”