Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising

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A meta-analysis of gender roles in advertising (2010, background): “36 Kim and Lowry 2005 South Korea 2001 TV primetime total up to 2 cf included”
Gender Stereotypes in Spanish Television Commercials (2007, background): “One must look for an answer to the question posed by Kim and Lowry (2005) : Do stereotypes sell more? Future researchers should analyze the underlying motives of advertising agencies in presenting role stereotypes and why they persist in this tendency.”
Gender Role Portrayals in Indian Television Ads (2011, background): “For example, both men and women were more likely to be portrayed in relationship roles in India than in ads from Korea, (30.8%; Kim and Lowry 2005 ) or Indonesia (7.5%: Furnham et al. 2000b).”
Examination of Gender-role Portrayals in Television Advertising across Seven Countries (2011, result): “Such findings are consistent with previous studies of advertising content in South Korea (e.g., An and Kim 2007; Kim and Lowry 2005) and may reflect the economic and employment advances among”