The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness

By R. Lacey, A. Close, R. Finney. 2010

128 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/88610a00d7cefb7f93fc8ee33a58b92a7ecfcf50

How researchers see this paper

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In Marketing

1. Weichun Zhu
2. Olivia Kolo
3. Hongwei He
4. Dennis S. Gouran

In Sociology and Political Science

1. Weichun Zhu
2. Olivia Kolo
3. Hongwei He
4. Dennis S. Gouran
5. Iryna Gurevych
6. Ivan Habernal

Citations in the corpus

• Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “…et al., 2004), consumer response to negative brand information (Eisingerich et al. 2011), new product introduction and brand extension (Berens et al. 2005), sponsorship effectiveness (Lacey et al., 2010), and consumer attribution of blame under product-harm crisis (Klein and Dawar, 2004).”
• Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment (2017, unknown): “events have also identified the effect of commitment on purchase intention (Lacey et al., 2010) and self-report purchase behavior (Lacey & Kennett-Hensel, 2010).”