Rujirutana Mandhachitara

Marketing · 2009–2012

A researcher in the Science corpus: 3 papers; trusts 18 researchers and is trusted by 9 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 49 citations into it; #1,739 of 6,289 by trust here, #2,099 by citations
• Strategy and Management — 26 citations into it; #3,546 of 10,874 by trust here, #5,089 by citations
• Organizational Behavior and Human Resource Management — 25 citations into it; #2,820 of 8,741 by trust here, #4,498 by citations
• Information Systems and Management — 16 citations into it
• Sociology and Political Science — 13 citations into it
• Social Psychology — 7 citations into it

Whom Rujirutana Mandhachitara trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. S. Gounaris
2. C. Bhattacharya
3. Sankar Sen
4. Abagail McWilliams
5. N. Kuasirikun
6. Gordon L. Fullerton
7. P. Lachenbruch
8. M. Holbrook
9. Guido Berens
10. Xueming Luo

Who trusts Rujirutana Mandhachitara overall

1. Waseem Bahadur
2. Izaskun Agirre Aramburu
3. Andrea Pérez
4. Saira Aziz
5. Eunil Park
6. Irune Gómez Pescador
7. Yu-Hern Chang
8. Salman Zulfiqar

Papers from Rujirutana Mandhachitara's perspective

Ordered by how strongly the researchers Rujirutana Mandhachitara trusts endorse each paper. Same corpus, a different order for every researcher.

1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
2. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
3. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
4. Managing the Extended Enterprise: The New Stakeholder View
5. Enough is enough! When identification no longer prevents negative corporate associations
6. Statistical Power Analysis for the Behavioral Sciences (2nd ed.)
7. A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic - Mail Emotion/Adoption Study (Information systems research)
8. Agency and trust mechanisms in consumer satisfaction and loyalty judgments
9. Corporate Social Responsibility: a Theory of the Firm Perspective
10. Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

Their papers

• Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men (2012) — 149 citations
• A model of customer loyalty and corporate social responsibility (2011) — 416 citations
• Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking (2009) — 281 citations