Yaowalak Poolthong

Marketing · 2009–2011

A researcher in the Science corpus: 2 papers; trusts 17 researchers and is trusted by 9 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 33 citations into it; #1,740 of 6,289 by trust here, #2,815 by citations
• Strategy and Management — 26 citations into it; #3,547 of 10,874 by trust here, #5,089 by citations
• Organizational Behavior and Human Resource Management — 21 citations into it; #2,821 of 8,741 by trust here, #4,498 by citations
• Information Systems and Management — 15 citations into it
• Sociology and Political Science — 10 citations into it
• Social Psychology — 5 citations into it

Whom Yaowalak Poolthong trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. C. Bhattacharya
2. S. Gounaris
3. Sankar Sen
4. M. Holbrook
5. P. Lachenbruch
6. Abagail McWilliams
7. R. Lazarus
8. N. Kuasirikun
9. Jagdip Singh
10. Xueming Luo

Who trusts Yaowalak Poolthong overall

1. Andrea Pérez
2. Izaskun Agirre Aramburu
3. Patricia López Martínez
4. Waseem Bahadur
5. Eunil Park
6. Huiling Huang
7. Ali Raza
8. Irune Gómez Pescador
9. I. Rodríguez del Bosque
10. Mobin Fatma

Papers from Yaowalak Poolthong's perspective

Ordered by how strongly the researchers Yaowalak Poolthong trusts endorse each paper. Same corpus, a different order for every researcher.

1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
2. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
3. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
4. Managing the Extended Enterprise: The New Stakeholder View
5. Enough is enough! When identification no longer prevents negative corporate associations
6. Statistical Power Analysis for the Behavioral Sciences (2nd ed.)
7. Corporate Social Responsibility: a Theory of the Firm Perspective
8. A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic - Mail Emotion/Adoption Study (Information systems research)
9. Agency and trust mechanisms in consumer satisfaction and loyalty judgments
10. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Their papers

• A model of customer loyalty and corporate social responsibility (2011) — 416 citations
• Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking (2009) — 281 citations