Private label positioning: Quality versus feature differentiation from the national brand
By S. Choi, Anne T. Coughlan. 2006
316 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/e55dfdd9b329c2fa61b69743dc184dd53152d115
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Citations in the corpus
- Product uniqueness: Further exploration and application of a consumer-based methodology (2017, background): “…such differentiation must be: 1) perceivable by the consumer in terms of sensory, functional, image and emotional attributes of the products (Choi & Coughlan, 2006; Choi & Stack, 2005; DelgadoBallester &Munuera-Alemán, 2001; Ries & Trout, 1986), and 2) important to consumers in terms of…”
- Quality and Private Label Encroachment Strategy (2021, background): “…also indirectly gains positive effects, such as more bargaining power and leverage with respect to NB manufacturers, which consequently lead to wholesale price reduction and better trade deals (Ailawadi and Harlam 2004, Chintagunta et al. 2002, Choi and 1995, Ru et al. 2015, Sayman et al. 2002).”
- Consumer-factors Moderating Private Label Brand Success: Further Empirical Results (2009, background): “To improve the competitive position for PLBs, a quality focus may be useful (Choi and Coughlan, 2006).”
- Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage (2009, background): “Therefore, they are moving away from merely offering “me too” copies of existing manufacturer products (Burt, 2000; Choi and Coughlan, 2006; Corstjens and Corstjens, 1995).”
- Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2015, background): “…manufacturers of competing national brands, because store brands force the manufacturers to lower the wholesale prices of their products and cannibalize the demands for national brands (Bontems et al. 1999, Choi and Coughlan 2006, Horowitz 2000, Mills 1995, Mills Scott-Morton and Zettelmeyer 2004).”
- Advertising in Asymmetric Competing Supply Chains (2014, methodology): “This customer’s utility is Since its introduction, this utility function has been widely utilized in the economics, marketing, and other related literature (see Cai et al. 2012, Choi and Coughlan 2006, Ingene and Parry 2004, 2007, Qiu 1997, Singh and Vives 1984).”