Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

By T. J. Madden, K. Hewett, M. Roth. 2000

675 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/8a37ce48c83ce58357276be2fd3022f6f2a09047

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

In Marketing

In Social Psychology

Citations in the corpus

Do logo redesigns help or hurt your brand? The role of brand commitment (2010, positive): “Madden et al. (2000) found that colors such as blue and white, when included in a logo, share similar meaning across countries, while colors such as black and red have considerably different meanings and associations.”
Exciting red and competent blue: the importance of color in marketing (2012, background): “Yet we cannot ignore that perceptions and meanings of colors vary across cultures (Block and Kramer 2009; Chebat and Morrin 2007; Madden et al. 2000), even though some evidence indicates these differences are being eradicated.”
Colour appeal in website design within and across cultures: A multi-method evaluation (2010, background): “In a study focused on determining the meaning and preferences for 10 colours across 8 countries (Madden et al., 2000), blue was generally ascribed meaning as ‘‘peaceful’’ or ‘‘calming’’, or in the case of Americans as ‘‘pleasant’’.”
Store Atmospherics: A Multisensory Perspective (2014, background): “…different meanings are often attached to different colors in various parts of the world (e.g., Aslam, 2006; Jacobs, Keown, Worthley, & Ghymn, 1991; Madden, Hewett, & Roth, 2000; Wheatley, 1973), as well as in different eras, such that colors popular a decade ago might appear outdated today, as…”
BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005, background): “It is interesting to note that ad research indicates that color meanings and preferences are not consistent across cultures (Madden, Hewett, and Roth 2000).”
The taste of cutlery: how the taste of food is affected by the weight, size, shape, and colour of the cutlery used to eat it (2013, background): “There are three possible accounts for these inconsistencies across the studies of coloured tableware that we can think of: First, the mood elicited by colour might be different in and across the population [40].”
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames (2016, background): “…has shown that visual design features of a brand logo, such as its shape (Grohmann 2008; Hagtvedt 2011; Jiang et al. 2016; Zhang, Feick, and Price 2006) and color (Labrecque and Milne 2007; Madden, Hewett, and Roth 2000), generate symbolic associations that consumers relate back to the brand.”