The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames

By Tatiana Fajardo, Jiao Zhang, Michael Tsiros. 2016

106 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/867e4b52c89942f4a79d048838248cd19c66a99a