Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets

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Business model innovation and third-party alliance on the survival of new firms (2015, background): “Scholars have emphasized the importance of studying the survival of new firms, as it can influence the incentives for firms to invest in costly and risky attempts to pioneer new markets (Min et al., 2006).”
Bridging Institutional Entrepreneurship and the Creation of New Organizational Forms: A Multilevel Model (2011, background): “For example, Min et al. (2006) found that pioneer firms that enter a new market with a new product tend to struggle simply to survive because they bear the cost of market ferment (see also Lilien and Yoon 1990, Golder and Tellis 1993).”
Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives (2014, background): “In contrast, INPs represent a refinement of established products used by the majority (Min, Kalwani, and Robinson 2006) and thus have moderate differentiating power.”
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation (2008, background): “However, recent research (Min, Kalwani, and Robinson 2006) has found that survival challenges and failure risks are much higher for first movers in new product markets than for pioneers in incrementally new product markets.”