Eunjin Anna Kim

Marketing · 2017–2021

A researcher in the Science corpus: 2 papers; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Eunjin Anna Kim trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Jennifer Edson Escalas
  2. Chingching Chang
  3. Dawn Iacobucci
  4. Marsha L. Richins
  5. Gordon C. Bruner
  6. Choong Whan Park
  7. Marijke De Veirman
  8. Melanie C. Green
  9. Anand Kumar
  10. Sophie C. Boerman

Papers from Eunjin Anna Kim's perspective

Ordered by how strongly the researchers Eunjin Anna Kim trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
  2. IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion
  3. Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With…
  4. Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
  5. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (Computers in Human Behavior)
  6. When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
  7. Narratives and Cancer Communication
  8. Web Commercials and Advertising Hierarchy-of-Effects (Journal of Advertising Research)
  9. How sponsorship transparency mitigates negative effects of advertising recognition (International Journal of Advertising)
  10. Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (Leveraged Marketing Communications)

Their papers