The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance

By Fred Langerak, Erik Jan Hultink, H. Robben. 2004

547 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/808b8668b838d1670d2ea19373736fe01b40158e

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In Management Science and Operations Research

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Citations in the corpus

New product development processes and new product profitability: Exploring the mediating role of speed to market and product quality (2011, background): “Specifically, proficiency in front-end activities is positively associated with new product financial performance (Langerak, Hultink, and Robben, 2004a), while development, testing, and commercialization phase proficiency raises product quality and profitability, assuming competent marketing skills…”
Antecedents and consequences of reflexivity in new product idea screening (2011, background): “…senior management team or committee (Cooper, 1994), occurs at the first important project review point (Schmidt, Montoya-Weiss, and Massey, 2001; Schmidt, Sarangee, and Montoya, 2009), and coincides with the first investment decisions in the innovation process (Leonard and Sensiper,…”
The Implementation of a Market Orientation: A Review and Integration of the Contributions to Date (2008, unknown): “This perspective is in line with studies that have shown processes of innovation and new product development (NPD) to mediate the relationship between market orientation and performance (Han et al., 1998; Langerak et al., 2004).”
How does product program innovativeness affect customer satisfaction? A comparison of goods and services (2011, background): “The dependent variable in our study is customer satisfaction, the most important customer-related performance indicator for product innovativeness ( Langerak et al. 2004 ).”
Market orientation, NPD performance, and organizational performance in small firms (2009, methodology): “In addition the findings extend the research in this area, building on previous studies (Brown et al., 2004; Griffin and Page, 1993, 1996; Langerak et al., 2004) by examining the specific measures of new product performance that are linked to organizational performance.”
Commitment-based HR practices, different types of innovation activities and firm innovation performance (2013, background): “Langerak, Hultink and Robben 2004 ; Prajogo 2006 ; Wolff and Pett 2006 ).”
The antecedents of SME innovativeness in an emerging transition economy (2009, background): “We include market orientation because it was shown to have strong link with innovation (Kohli and Jaworski, 1990; Deshpandé et al., 1993; Slater and Narver, 1994; Atuahene-Gima, 1996; Langerak et al., 2004).”
Integrating Multiple Stakeholder Issues in New Product Development : An Exploration (2013, background): “Also, several studies have shown that 5 market orientation has a positive impact on NPD performance (Langerak et al., 2004; Narver et al., 2004; Atuahene-Gima et al., 2005; Baker and Sinkula, 2005).”
Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy (2013, background): “…firms has been linked to different aspects of business performance such as firm survival, revenue generation, revenue growth and profitability (e.g. Baker and Sinkula, 2009; Freel and Robson, 2004; Im and Workman, 2004; Langerak et al., 2004; Roberts, 1999; Rudman, 2001; Szymanski et al., 2007).”