The Implementation of a Market Orientation: A Review and Integration of the Contributions to Date

By Erik M. van Raaij, J. Stoelhorst. 2008

176 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/eef8e1c18cfb422830219445a24a44828e6dfaf2