Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy

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Benefiting from economic crisis? Strategic orientation effects, trade-offs, and configurations with resource availability on SME performance (2020, background): “Thus, the adaptiveness of MO to current markets can be complemented by the explorative nature of EO (Boso et al. 2013b).”
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth (2014, background): “Hence, the ability to develop new products is increasingly important for SME success (Boso et al., 2013; De Jong and Vermeulen, 2006; Lechner and Gudmundsson, 2014; Rosenbusch et al., 2011; Wolf et al., 2012), especially in efforts to achieve growth.”
The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective (2015, background): “The results of this study have provided only statistical support for the dark side of the EO–MO interplay, but past research has shown that they can be complementary (e.g. Atuahene-Gima and Ko, 2001; Boso et al., 2012, 2013).”